I know, trees are such a cliché aren’t they?

But I think that often a photograph isn’t about the subject. It’s about the treatment. It’s about the sensibilities applied.

Everyone can take a photo of a lone tree. But what we should be aspiring to, is to convey a level of excellence, of elegance, of beauty that is above ‘just another picture of a tree’.

Doing what everyone else is doing means you just disappear into a sea of sameness. But you can avoid it, I believe, if you try to set your work apart in some way. Often that can happen, not by the subject matter you choose, but how you choose to shoot it, and how you choose to edit it. Often the excellence is in the execution of the work.